Concept: Empower
This mural concept focuses on People first and is a way for the communities served to see themselves in art. The silhouettes utilized highlight members of the guild, community, and folks involved at Ameren. The silhouettes are dressed in brightly colored contemporary fashion. This not only makes the image bright and calls attention to the mural, but also helps accentuate the call to action. EMPOWER your community EMPOWER yourself. Change begins with you and having this message paired with relatable imagery promotes that.
Location Significance
Each of these murals highlight different aspects of sustainability, community, and life in our city. We chose locations based off of the mural concept and want to make sure the imagery and location are linked. Location considerations are determined by:
People First
This mural should exist in a space that is frequented by people with plenty of room for them to interact with the mural.
Representative of the Community
The figures in the mural are representative of the artists and the communities we want to serve. The mural should be where the community can really see themselves in it.
High Visibility
The bold colors and message of this mural need to exist somewhere accessible where everyone can see it.
